Advantages of mobile ticketing:
- THE TICKET IS ALREADY IN USERS’ POCKETS
Access to the transport service when and where users need it. No more excuses about finding the right ticket: fare evasion is fought, providing at the same time occasional users with the opportunity to travel easily.
- IT MAKES THE MATH WORK
Clearing operations and usage statistics are accurate to the ticket and not based on hypotheses or corrective factors of statistical origin: in this way all the data related to ticketing is punctual, complete and available also in real-time.
- THE POWER OF CONTROL
With the data available it is possible to have a complete and precise control of the sales operations. In this way it is possible not only to size and optimize services, but also to run tests to explore new proposals, from routes to tariffs, and have immediate and objective feedbacks from the ridership.
- OBJECTIVE: DEMATERIALIZATION Dematerialization yields to economic benefits and also helps the environment: it avoids producing plastic cards and paper tickets that in many cases soon become garbage. All resources that can be used to offer a better service.
- MORE CLOSE TO USERS
The smartphone is a powerful two-way communication channel with its users: listening to feedbacks or providing accurate and up-to-date information can make the difference. It is also possible to communicate in other languages to allow tourists to move easily in an unknown territory.
- MORE EFFICIENT TICKET OFFICES
Mobile ticketing decreases the pressure at the ticket office, which can therefore provide with a better service; this benefits all users, with the reduction of the waiting time in line.
- MONEY FLOWS
Less cash circulating both in the ticket offices with staff and in the automatic ticket machines (which must be emptied or give the change). Better tracking of money flows. Possibility of accepting payments in multiple currencies to facilitate access to transport for tourists.
- USERS’ SMARTPHONES
Purchase, maintenance and connectivity of devices for mobile ticketing are responsibility of users, unlike what happens for any physical installation for sales (eg: automatic ticket machine).
- A LOOK INTO THE FUTURE
All software components do not suffer from the typical obsolescence of hardware devices and can be easily updated to benefit from the technologies available in the future.