It has been 28 months since the launch of Chat&Go®, our Account-Based Ticketing solution via WhatsApp (which we first introduced here on the blog).
A period long enough to collect results, refine the solution, look ahead and, with a cinephile smile, to become our own “28 Months Later”, following this year’s release of “28 Years Later”, the latest chapter in the saga that began with “28 Days Later” and “28 Weeks Later”.
From Idea to Market
Chat&Go® was launched in June 2023 together with AVM Venezia, with the goal of making the purchase of urban and suburban tickets immediate and frictionless.
The numbers spoke for themselves:
- over 220,000 unique users in the first three months;
- more than 1 million euros in ticket sales;
- a +5% increase in AVM’s overall sales.
The strength lies entirely in its simplicity: scan a QR code at the stop, open a WhatsApp chat, select the ticket, pay with a click, and receive it directly within the conversation.
Our Customers: Adoption Stories
After Venice, the journey of Chat&Go® continued to grow, thanks to the trust of transport operators and public administrations who have seen this solution as a strategic ally.
City of Venice: An Innovative Channel for the Access Fee
The City of Venice chose Chat&Go® to digitize and simplify the purchase of the Access Fee. In this case, the implementation involved issuing a nominal, date-specific ticket managed through a calendar and dynamic pricing that varies based on how early the purchase is made.
A complex challenge that demonstrated the flexibility of the solution, capable of handling multiple fare types and high volumes of daily transactions.
ATB Bergamo: Frictionless Mobility
Azienda Trasporti Bergamo (ATB) adopted Chat&Go® as part of its broader initiative to dematerialize travel tickets. Thanks to QR codes placed on board and at stops, passengers can purchase any zonal ticket available in ATB’s catalogue.
The solution proved especially valuable for airport transfers and the funicular, both used daily by thousands of tourists who appreciate a fast, intuitive way to get around the city without searching for information points or ticket counters.
START Romagna: A Gradual Roll-out, a Complete Integration
START Romagna — the main operator across the provinces of Forlì-Cesena, Ravenna, and Rimini — began with a specific service (the Ravenna ferry) and later extended Chat&Go® to its entire catalogue, including the innovative Metromare.
Integration with the central ticketing system ensured centralized management of sales and validations, demonstrating how Chat&Go® can coexist with and strengthen existing infrastructures.
APT Campiglio: Easily Accessible Tourist Mobility
Another domain where Chat&Go® has proved highly adaptable is tourist mobility. With APT Campiglio, we introduced an instant digital channel to access seasonal mobility services across the Madonna di Campiglio–Pinzolo tourist area.
The solution supports both open-access services and reservation-based services, where visitors select the date, time slot, and available seats.
The result is an ecosystem that reduces pressure on physical touchpoints, streamlines operations, and enhances the visitor experience, especially in environments where speed, clarity, and ease of use are essential.
Arriva Italia: Expanding Sales Channels
The latest customer to join in August 2025 is Arriva Italia, which already uses OpenMove’s Account-Based Ticketing system for its commercial services. With Chat&Go®, Arriva chose to further expand the sales options available to its passengers on several key routes: the Turin–Caselle Airport line, the purchase of urban tickets for the city of Cremona, and the service connecting Sesto San Giovanni, Bergamo Orio al Serio Airport and Ponte di Legno.
Awards and Recognition
Appreciation for Chat&Go® has come not only from the market. The solution has also received major national and international acknowledgments.
In 2025, Chat&Go® was:
- awarded at the IoMobility Awards (category Enabling Services),
- and received a “Highly Commended Solution” mention at the Transport Ticketing Awards in London, the world’s leading event dedicated to digital ticketing.
These awards confirm the innovative strength of Chat&Go® — simple, immediate, inclusive, yet capable of redefining how people travel and purchase transport tickets, placing the user at the center of the experience.
Looking Ahead
While the heart of Chat&Go® beats on WhatsApp today, the journey does not stop here. Looking to the future, the solution is ready to embrace new horizons:
Telegram, Messenger, WeChat, and other messaging platforms will become alternative entry points, adapting to the digital habits of each country and making Chat&Go® increasingly universal.
In the same direction, the addition of new payment methods will further reduce access barriers and support an inclusive approach.
Not only that: interaction with Chat&Go® will evolve through intelligent conversation. Thanks to integration with our AI-powered assistant, the OpenMove AI Assistant, users will be able to interact in natural language, asking for information on schedules, routes, and services, and receiving fast, personalized answers.
Geographically, the future brings new challenges and opportunities. After Italy, the goal is to replicate this experience in regions where WhatsApp and messaging platforms are already everyday tools for millions of people. Each market will be approached with cultural adaptability, tuning payment methods, rules, and languages to local needs.
In other words, Chat&Go® looks ahead with a clear vision: to become an international model of simplicity, accessibility, and innovation — turning a chat into a true digital travel companion.